Old Town Sign Company is a small print shop that specializes in vinyl printing, cutting, vehicle wraping, and graphic design services. Since it is located in Old Town Lewisville in Texas, I wanted to create something vintage (art deco) and western (the rings and stitches) with some modern elements (the font).  At first I wanted to make it look too old timey adding the star or retro decor but it seemed to be too much. So I tried to conglomerate all those styles into one coming up with the final edit. The Beto ads for his political run for governor was a major inspiration for this logo design as well.